Danny Sullivan was one of the first SEOs. He is so well connected to the world of search that Google actually answers his questions about “the algorithm”! So when Danny makes a statement about Twitter and SEO I pay attention. His latest article about Twitter’s effect on SEO makes fascinating reading. I’ll summarize some of the highlights, but if you do SEO or are a Twitter consultant, be sure to read it for yourself.
- Google pays attention to the number of times a link is retweeted.
- Google computes and uses a ranking system for Twitter user authority to assign weight to links in tweets.
- Danny feels it is correct to think about users having a TwitterRank, just like websites have a PageRank.