Making aggregated tweets visible to Google for SEO
Tweets are great for optimizing pages for Google rank. Because of the 140 character limit, tweets tend to be very dense with keywords, much denser than blog posts. Tweets are largely nouns and verbs, the type of text that Google loves. If you aggregate tweets for a set of keywords, you will have a stream of text that can make any page appealing to Google. Another SEO advantage of tweets is that the flow of new text is so high. If you make aggregated tweets visible on a web page, and make sure that the most recent tweets will be used each time the page loads, that page will gain in Google rank. Of course, you should also guide Google with the usual collection of meta tags and headings as well. So adding a stream of keyword targeted tweets to a page is a great SEO technique. It gives you a steadily changing set of keyword dense text for free. A decade ago SEOs discovered the idea of displaying aggregated RSS feeds from blogs to page, and aggregated tweets are just the next step in this process.