Adam Green
Twitter API Consultant

Apps in Tweets

I’ve been writing a series of posts that emphasize the huge potential of Twitter allowing developers to place apps in tweets, but they all hinge on a critical issue: trust. Apps in tweets eliminate the need for click-throughs, because everything is now already in Twitter. If Twitter is the portal for a new generation of […]

Is this the end of the click-through?

by Adam Green on July 17, 2012

in Apps in Tweets

A fundamental barrier for all online advertising has been the click-through. Whether a link is attached to a banner ad or is displayed in a tweet, it has no value unless users click on it. The percent of clicks per display of the link is called the click-through rate, and in every medium and genre […]

But how do apps get into tweets?

by Adam Green on July 16, 2012

in Apps in Tweets

One thing that puzzles me about apps in tweets is figuring out how to get them there. I understand how Twitter apps in websites or on mobile work. A developer builds a website or mobile app, and adds code that interacts with the Twitter API and probably a database on their server as well. That […]

One benefit of running an app within is that it will eliminate the need for the OAuth dance. That is the complex exchange that goes on between a website and the Twitter API when the user logs into Twitter through the website. This communication is necessary to deliver a set of authorization keys that […]

Now that I’ve relaxed and decided to embrace the idea of apps in tweets, the possibilities are amazing. What it all comes down to is ecommerce from within a tweet. That is the game changer. Right now tweets are only a pointer, not a destination. I can tell someone about a great restaurant, or book, […]

“We want developers to be able to build applications that run within Tweets.” – @Sippey post on changes to Twitter API I’ve been through the usual round of emotions in reaction to one of Twitter’s periodic “adjustments” to the Twitter API access rules. Denial and anger took a few days. I tried bargaining with my […]