Delivering the new RSS feed We are finally ready to put the new Twitter RSS feed together based on the tweets we’ve collected in the database. Let’s review what Twitter normally delivers, and then we can try to improve it. The standard feed for @BarackObama is delivered with this URL: https://api.twitter.com/1/statuses/user_timeline.atom?screen_name=barackobama And here is what [...]
Twitter SEO
What every Twitter Consultant needs to know about SEO
Twitter plays a key role in SEO. Integrating Twitter into your SEO plan, and tweets into your website is essential. Learn the best techniques here.
Storing tweets for the RSS feed in a database cache The basic architecture I use for all interactions with the Twitter API is to store the results in a database and then deliver any data my scripts need from that database. I’ve written about the benefits of a database cache before, but the basic idea [...]
Someone recently asked the Twitter developer forum how to find the RSS feed for a Twitter account. This has gotten increasingly difficult as Twitter tightens up access to the API through OAuth and rate limits, so I thought I’d check out the latest status on this issue. Sure enough, there are no links to an [...]
Danny Sullivan was one of the first SEOs. He is so well connected to the world of search that Google actually answers his questions about “the algorithm”! So when Danny makes a statement about Twitter and SEO I pay attention. His latest article about Twitter’s effect on SEO makes fascinating reading. I’ll summarize some of [...]
I went to the OpenCoffee meetup in Cambridge the other day to start gauging the general interest in vertical market Twitter apps. The response was just what I hoped for at this stage of the market. They all recognized the importance of Twitter, but don’t understand how to make money from it. We are exactly [...]
One of the first things I work on with new clients is helping them to learn the vocabulary people use on Twitter. Clients who use the Web for marketing are very aware of the search terms that are most effective for ads and SEO, and they expect the same phrases to be used on Twitter. [...]
I just finished a tutorial on the proper way to use aggregated tweets for maximum SEO benefits, and I thought I should also write about the way to sell this benefit to clients. While most potential consulting clients recognize the effect Twitter has had on pop culture, they aren’t aware of how they could benefit [...]
One of the toughest challenges in doing Twitter API consulting is convincing clients that they do indeed have to use Twitter. At this point everyone knows about Twitter, and has a general idea of what it does, but I keep finding that clients expect to treat Twitter apps like a normal, brochure-style website. They think [...]
