Danny Sullivan on the SEO value of tweets

Adam Green has been building custom Twitter applications for 5 years. Thousands of people have used his open source libraries, ebooks, and tutorials to build their own websites and online tools based on the Twitter API.

Now Green has harnessed his years of coding experience to present the secret formula for successful Twitter Engagement programming.

Collect. Identify. Engage.

Collect a complete engagement profile for the most influential accounts for any area of interest. These tweets, mentions, friends, and followers will be stored in a MySQL database on your own server.

Identify the users you need to interact with, including the most mentioned tweets and tags. The reporting system included as source code can easily be enhanced to select exactly the type of users you need to help spread your message.

Engage with these key accounts using automated tweets and DMs. Follow new accounts that have been selected based on your specific needs, and track these accounts to know when they follow back.

All of the PHP source code for this book is available as open source under the MIT license.

“When I started investigating on how to build my Twitter based Site the Twitter API made my head spin. Sure it was powerful but where do I even begin? Then I found the 140dev Streaming API Framework and it made Twitter development a LOT easier! Without it I would probably spend hundreds of hours just on standard functions such as connecting to the Twitter API, managing data and displaying results. Thanks 140DEV for such a cool tool!"

- Paul Valkama, http://StreamClock.com

“The most important part of any technology effort is the nature of the people you work with. The people at 140dev are world class best. They have years of experience, a deep knowledge of Internet technologies, extensive familiarity of the Twitter API and a proven ability to deliver. They also work great with others. Frankly they have been so incredible I am amazed and really hope we can continue the relationship for a decade."

- Bob Gourley, http://twitchimp.com

“We worked with Adam and the 140dev team to build a Twitter business focusing on healthcare companies. 140dev brought unparalleled knowledge of Twitter mechanics, but also an excellent understanding of how Twitter fits into business strategy. They proved to be ideal development partners: committed to reaching our project’s goals, generous with sharing their knowledge, and dedicated to delivering beyond our expectations, despite working across continents and time zones. We now see them as an extended part of our business and hope to work with them in many future projects."

- Kevin Michels-Kim and Gerold Geis, http://starling140.com