I’ve been writing a series of posts that emphasize the huge potential of Twitter allowing developers to place apps in tweets, but they all hinge on a critical issue: trust. Apps in tweets eliminate the need for click-throughs, because everything is now already in Twitter. If Twitter is the portal for a new generation of […]
Apps in Tweets
A fundamental barrier for all online advertising has been the click-through. Whether a link is attached to a banner ad or is displayed in a tweet, it has no value unless users click on it. The percent of clicks per display of the link is called the click-through rate, and in every medium and genre […]
One thing that puzzles me about apps in tweets is figuring out how to get them there. I understand how Twitter apps in websites or on mobile work. A developer builds a website or mobile app, and adds code that interacts with the Twitter API and probably a database on their server as well. That […]
One benefit of running an app within Twitter.com is that it will eliminate the need for the OAuth dance. That is the complex exchange that goes on between a website and the Twitter API when the user logs into Twitter through the website. This communication is necessary to deliver a set of authorization keys that […]
Now that I’ve relaxed and decided to embrace the idea of apps in tweets, the possibilities are amazing. What it all comes down to is ecommerce from within a tweet. That is the game changer. Right now tweets are only a pointer, not a destination. I can tell someone about a great restaurant, or book, […]
